The primary reason your customers visit your site is to find information and check your credentials. The presentation and value of its content will keep them onsite, and invite them back. So web content must be meaningful, easy to find and pleasant to view.
3BM’s principles of form direct the eye without overwhelming, promote white space and avoid unnecessary design elements.
Intuitive navigation, logical page layouts and single click access to all areas elevate functionality. Maintenance is made simple, particularly when a content management system is built in.